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From Horror Marketing to Anxiety Marketing (I)

In the second half of the Internet, the market changed from product economy to emotional economy, and the marketing method of merchants also shifted from horrific marketing to anxiety marketing. The so-called horror marketing is to promote the dangers and diseases in the life of the business, so that consumers feel terrible, so as to promote their products. These slogans made a miraculous effect at the time, and the merchants earned a lot of money.

Terrorism marketing is the product of the product economic environment. In the product economy era, the market competition is fierce, and the homogenization of products is serious. Merchants have to find their own way in product promotion and create some sensational slogans to attract consumers' attention. With the advent of the second half of the Internet, there has been a new marketing method - anxiety marketing. Why do we feel anxiety? In the era of information explosion, our chances of accessing to information has soared, and a lot of information has come to us more and more frequency. People are less and less in-depth reading and thinking, but indulge in a lot of information and hot topics on the Internet. Such as in Weibo, friends and so on, but this information often appears "Reversion", making people elusive.check here.

A professor at the Chinese University of Hong Kong put forward the concept of "information addiction". He pointed out that today's information explosion, people's acceptance of information is surged, but the human mindset has not been well adjusted to be acceptable. In the stage of a large amount of information, when faced with overloaded information, many people feel that their knowledge is not enough, and thus it is easy to form a strong sense of anxiety. At the same time, the social media approach of new media has stimulated people's show-off mindset, which makes people feel anxious.

In the second half of the Internet, various new media social methods continue to emerge. Wechat, Weibo and other entertainment apps have become a tool for people to show off while facilitating social interaction. People are all showing off their temperament. Now, especially some milk tea shops, why is there a long queue at the entrance of the store? Is it because their tea is really delicious? In fact, this is not the case. Many people just want to take a photo of the tea, send a microblog or friends circle to show off, so as to arouse everyone’s praise and try to show off their life.

A psychological study shows that modern people's happiness often depends on their "neighbors." The neighbors here are not the real neighbors, but all the people who have a close relationship with us, such as friends, classmates, colleagues, etc. If we are stronger than others, we will feel happy, and vice versa. The prevalence of social media in new media allows us to see these ''neighbors'' show off more frequently, only to discover that they have lived better than me.

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